Increase Sales 3x Thanks To Fast Delivery In Nike By You

The race for personalized design products is more and more exciting. To survive in the market, in addition to the existing brand names, businesses need to make a breakthrough in the supply time to satisfy customer needs. This way, the products sold are valuable and bring in revenue beyond expectations.

Nowadays, owning a unique product, expressing individuality and personal highlight has become a trend pursued worldwide. This is not simply about buying a product, it is also a pride that the product is uniquely made for itself. Customers are willing to pay much higher prices than products with the same features but without their own mark. Therefore, fast and punctual delivery becomes extremely important because of the emotional meaning of this item.

Nike By You is the brand that has led the trend for decades. When customers around the world order a custom designed pair of shoes, they have to wait 5-6 weeks to receive the product. Delivery times are so long that customers miss special gifts or holidays and directly affect sales. Urgent need now is to speed up delivery, scoring absolute points in the hearts of customers.

To own a pair of Nike By You shoes, customers visit the brand’s website and start selecting models available from the warehouse. It could be Air Max 97 or Flyknit Free 3.0 … Then they switched to choose materials such as cowhide, synthetic leather, woven fabric, knit fabric … until the color of each detail or page accessories. mind.

More specifically, customers can print the wife’s name on the left, the husband’s name on the right with many different colors. In total there are more than 100,000 types of materials to be managed and synchronized. After completing the design step on the website, click on the order and wait for the day to receive shoes.

The design on the web is complete, however, the biggest problem now is that businesses must find ways to speed up delivery, especially in peak seasons with soaring orders. According to market research, if we find a way to reduce lead time – to 1/3, sales will increase more than 3 times.

With this project, OPEX and the team focused on shortening production time, increasing delivery speed – Lead Time. Production lead time is calculated from when the customer chooses to design and pay until the customer receives the product.

Effective steps of  OPEX

Through field surveys, OPEX realized that the main problem leading to long Lead Time was the lack of uniformity. For a pair of shoes with 80 parts, just one detail is delayed, then the entire 79 parts have to wait. Therefore, the entire system synchronization is now essential for all production to go smoothly.

Synchronization here also depends on the production plan, inventory management, the progress at each stage, the machinery operates stably, the workmanship is high and uniform, the quality on each stage is high.

In order to shorten this time, businesses need to standardize and optimize between stages to ensure there is never a problem of orders that lack material. Doing this, self-assurance to ensure uniformity, reduce the shortage of semi-finished products and shorten delivery time – lead time of the business (Improve stock fit supermarket).

Nike By You benefits after the optimization time

With improvement efforts in the production process of the factory, Duc has helped this business shorten the production time from receipt of orders to production lead time from production days to 14 from 2 days. day, increase capacity to 1.5 times and maintain this flow even during peak seasons.

This can be considered as an impressive result, completing the process so that the company can receive many orders from around the world. The shortening of production time will shorten the time the product reaches customers’ hands. They do not have to wait as long as before. This goes hand in hand with increasing brand affection.

What did you learn from this project?

Today in business, speed problems play an important role in determining the choice of customers for your product. Here, when Nike By You solves the problem of increasing lead delivery speed, it has helped businesses increase their competitiveness significantly with other companies.

The ability to respond quickly to market needs will help businesses open up a whole new market. For example, with Nike, when response time is reduced to 1/3, at the same time generate more than 3 times revenue, significantly reducing costs.

In addition, the future of world fashion will be personalized when solving some key puzzles:

• Low cost close to or equivalent to mass-making, in the case of Nike By You as of 2017 was almost double.
• Response time or Lead Time is short enough to ensure delivery to customers on special occasions, holidays.
• Outstanding quality and emotional value when customers are selected to design or receive a right gift and the world has only one unique pair.

With professional experience, enthusiasm and understanding the important role of each psychological factor affecting purchasing behavior, OPEX and its partners have successfully improved the production processes of many businesses (including Nike). You can also do this for your business if you are on the right track and OPEX is willing to share the same difficulties with your business.

OPEX Consulting – Operational Excellence Your Business